Boost Your Business With Affordable Colored Printing

1. Communicate Better

Research shows that color usage increases 82% of reader’s recall which means they’re that times more likely to make a purchase. Using color in your marketing materials helps you communicate better to your audience because information can be located faster when it’s in color. If everything is in black and white, it’s easy for readers to lose focus on what’s important, even if it’s bolded. Color increases comprehension by 73% and has an overall positive impact on the customer.

2. Improve Brand Recognition

Customers start to associate your brand colors with your logo and subsequently your business’s reputation. You can elevate the customer service experience to be more memorable with colored advertising. The US Small Business Administration says that color increases brand recognition by 80%. Also, 93% of consumers said that visual appearance is a key factor in purchases and brand selection.

3. Increase Engagement

Colored documents are much more likely to be read than anything in just black and white. Research showed that even invoices with color can boost payments up to 30%. If you want to increase engagement with your audience, whether it be to make a purchase, visit an event, or donate to a cause, make sure to use color.