5 Tips for Better Communication in Small Businesses
Communication in small businesses is essential to their success. The world of telecommunication has come very far since its inception and no doubt will bring us further in the future. But are small businesses using it effectively?
A Timeline of Telecommunication:
- 1876 – First electric telephone
- 1927 – First rotary phone
- 1963 – First dial pad telephone
- 1965 – First cordless phone
- 1973 – First cell phone
- 1981 – First automatic mobile phone service
- 1992 – First smartphone
- 1993 – First SMS (or text message)
- 1999 – First cell phone with internet
- 2007 – First iPhone
75% of companies still utilize desk phones as their primary telecom device. Meanwhile, 16% use smartphones, and 7% use Unified Communication systems via their laptops/desktops. However, having a communication device does not make you an effective communicator. Small businesses must know how to use telecommunication to make themselves successful.
Communication in small businesses is fundamental to its success. Let WTS create a tailor-designed communication solution for your business that helps you apply these five important communication tips.
5 Tips for Better Communication in Small Businesses
1. Qualify the Caller
Asking the right questions helps you understand the needs of your client. Use open-ended questions to obtain information about your client’s values so know what is most important to them. Knowing your customer’s wants and needs can help you close a sale, build your clientele, and open doorways to new business relationships.
2. Practice Active Listening
Asking open-ended questions gives you the opportunity to listen to what your client is saying, and not saying. Communication is not just about what’s being said, but what is not being said. Don’t just listen for the answers that you want, listen for what the customer needs.
3. Combine Communication Methods
Relying on one form of communication limits your responses. Instead of just calling your client, you could try reaching them by email, text, chat, or social media. Opening up multiple doors for communication can increase your chances of conversations with your customer.
4. Improve Internal Business Communication
Small businesses rely on communication with customers and with employees. Communication has to start internally so everyone is on the same page and information is uniformly communicated to customers.
5. Upgrade Your Communications System
On-premises phone systems provide an advanced feature-rich user experience. A hosted phone system allows owners to remove upfront capital expenses, provide greater flexibility to their team and integrate collaboration tools into the communication experience. UCaaS can help improve productivity and collaboration with a fully integrated collaboration and conferencing system enabling you to seamlessly hold meetings with colleagues, clients, and contacts around the world.
Want to learn more? Let’s talk. Contact our team at 843-236-6436.
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